The AI shift
The AI shift: $26.2B AI device market, 1,250+ authorized AI devices, and the physician-education imperative.
Free field guide · PDF
MedTech Go-to-Market2026 Field Guide
The AI shift, the launch sequence, and the evidence engine — with the commercial practice you need.
- AI market
- $26.2B
- Launch steps
- 6
- Evidence
- RWE
Sourced from verified 2026 publications.
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What's inside
Five pages, zero fluff
Every figure in this guide traces to a named source — verified 2026 publications.
The launch sequence
The launch sequence: beachhead, evidence package, reimbursement path, KOLs, sales training, geography expansion.
The evidence engine
The evidence engine: real-world evidence from day one — evidence milestones as commercial assets.
Sources & scope
- creativepace.com, What Is a Medical Device Go-to-Market Strategy (Deloitte 2026 Outlook).
- useshiny.com, Marketing Strategy for Medical Devices Guide.
- mddionline.com, Modernizing Medical Device Commercialization.
This guide is market-access intelligence, not commercial, regulatory, or legal advice. Markets, payer rules, and launch practice change — professional review is required before business use.
Market Access Strategy Session
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A Market Access Strategy Session maps your GTM route — beachhead strategy, evidence packages, and payer positioning.
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